Released on = December 16, 2005, 1:29 pm

Press Release Author = Online Shopping

Industry = Internet & Online

Press Release Summary = Woman online shopping have rapidly grown comfortable with
technology and the Internet. As of 2004, they comprised 51.6% of US Internet users,
and that figure is expected to rise. This growth is already affecting everyone who
does business on the Internet.

Press Release Body =
FOR IMMEDIATE RELEASE
12/18/2005


Women Online Shopping:A Growing Majority

Woman and online shopping have rapidly grown comfortable with technology and the
Internet. As of 2004, they comprised 51.6% of US Internet users, and that figure is
expected to rise. This growth is already affecting everyone who does business on the
Internet.

http://www.eatingmedialunch.net/TH/E-Commerce%20Online/E-Commerce.htm

Attention: Marketers, Advertising Agencies, Retailers and Online Content, News,
Entertainment, Gaming, Health Care and Travel Sites.

The Internet may be reaching a tipping point. Females now make up a majority of the
US online shopping population, and their numbers are growing. As women, who dominate
offline spending, extend their influence on shopping and buying online, they will
transform content, commerce and marketing. Are marketers, agencies, retailers and
content sites prepared for the women\'s Web?

Females have long embraced the Internet as a communications medium, having shown
strong interests in online games, health content and music, but now adult women, who
dominate consumer spending offline, are shifting more and more of their shopping
online. As the female influence grows across the Internet, companies will need to
adjust and shift to selling techniques that appeal to women, including word-of-mouth
marketing, personalized e-mail and relationship-building continuity programs.

http://www.eatingmedialunch.net/TH/E-Commerce%20Online/E-Commerce.htm


Key questions the Women Online in the US report addresses:

How large is the female online population in the US?

How quickly is it growing?

What can companies do to reach the growing female majority?

Will females drive future growth in online shopping?

What activities do females pursue online?

And many more.

http://www.eatingmedialunch.net/TH/E-Commerce%20Online/E-Commerce.htm


Contact Gary Neame for more insights into this topic. Direct line: (643) 337-9657
Email: onefreekiwi@xtra.co.nz Other helpful information regarding the event can be
found at: http://www.eatingmedialunch.net/TH/E-Commerce%20Online/E-Commerce.htm.

http://www.eatingmedialunch.net/TH/E-Commerce%20Online/E-Commerce.htm


For More Information Contact:

Gary Neame
onefreekiwi@xtra.co.nz
http://www.eatingmedialunch.net/TH/E-Commerce%20Online/E-Commerce.htm


Web Site = http://www.eatingmedialunch.net/TH/E-Commerce%20Online/E-Commerce.htm

Contact Details = Gary Neame